Eternal Principles

Introducing artistry to therapy. 

In the world of behavioral healthcare your clinical method and outcome data reign supreme. Eternal Principles Counseling, an addiction recovery coaching enterprise, was ready to establish itself as an “artist” in the world of therapy. A new brand identity for Eternal Principles started with crafting the logo, tagline, brand video, photography, print materials, and website design.

The brand video needed to feel real, authentic, and unexpected from the world of behavioral health. This is the art of connection—it should feel that way.

New brand photography featured the concept of contrast—serenity in the urban jungle. Compositions were minimal and the combination of black and white with color photography provided yet another contrasting juxtaposition.

Therapy isn’t usually cool, but when your business is emotional and your clients are young men—it needs to be.

Role
Creative Director
Photo & Video

Deliverables
Brand identity
Logo
Video
Photography
Website
Print