Fueling the demands of the modern professional.
It was clear to sought-after chef and author of Tom Brady’s TB12 Nutrition Manual, Allen Campbell, that it was time for a fast-casual meal service that provided nutritious, simple and flavorful food to fuel people with on-the-go lives. I helped Allen develop the look and feel for Avail Foods, and working closely with the Avail team developed packaging, an e-commerce platform, mobile application, branded content, tagline and tone of voice.
