Bain & Company were launching an internal, one day, thought leadership conference to examine the state of the company and the world it occupied. Inspired by TEDx, the format would include multimedia and speaker sessions, all taking place in the NY Bain & Co. office. We decided on making it clear that this day was all about 3 things; Bain & Co., New York City, and taking a moment to STOP, and press PLAY on a big year for the company and for the culture.
